Klimber
We accompanied Klimber (now a partner of Metlife, and previously the digital arm of Prudential) throughout their growth over the past four years. We helped define their brand image, slogan, visual identity, website, and communications. Our collaboration involved two rebrandings, complete with style guides and guidelines, all while under Prudential’s umbrella until they transitioned to Metlife.
This was a fascinating project where we delved deep into the insurance sector to help define Klimber’s identity (at that time, a digital area within Prudential). Their growth was exponential, leading to their evolution into a full-fledged insurtech. This required a second round of branding with a much more robust identity. The rest is history.