Al Frugoni
We developed the complete brand strategy and created the entire brand identity for Al Frugoni. This included delivering a comprehensive style guide with all digital assets for social media, the website, and merchandising.
We also designed product packaging for his chimichurri sauces and condiments, along with visual elements for events, ensuring consistent brand representation across all platforms.
Working with Al Frugoni, a charismatic and fun social media celebrity, was an exciting challenge. Our goal was to transform his online presence into a strong brand within the open-fire cooking world. Drawing inspiration from his Italo-Argentine heritage, we crafted a brand identity that feels authentic to his roots.
The branding guide we developed covered everything from social media communication and digital assets to merchandising, uniforms, and event branding. We also took charge of designing the packaging for his signature chimichurri and other condiments, reinforcing his identity in the culinary scene.