A2
We led the rebranding for A2 to prepare the brand for new market expansion. We created a brand image that emphasizes its Latin roots while maintaining an inclusive tone for a global audience.
A2 is a makeup brand with a large community of professionals. They approached us for a comprehensive rebrand to support local growth and expand into the U.S. and Latin American markets. This was a full-scale project: we crafted a strong brand image rooted in A2’s unique values, communicated in a friendly, relatable tone for the U.S. market.
We designed a brand identity that showcases their products, supported by a brand manual to ensure consistency across all communications and designs. Additionally, we handled the design of their first physical showroom and developed e-shops for Argentina and international markets, featuring branding and custom photography that bring the brand to life.