He began his career as an art director in design and advertising studios and later solidified his expertise by leading the creative team at Cartoon Network Latin America, overseeing branding and the development of consumer products for the Latin American, U.S., and European markets.
Since 2020, he has been at the helm of LeoLopezStudio, his own branding and design studio, where he develops brand strategies, visual identities, and provides art direction and consultancy services in design and branding for a diverse range of brands.